In the high added-value electronics
(eg. automotive) production industry
identifying the root of failures is crucial
since every little defect can cause
costly outage.

EFI is a specialized laboratory focusing
on failure analysis, it aggregates all the
experiences of different industries and
reflects the knowledge toward its customers.

EFI is the initiative
of a new business branch.

The logo was constructed for the highly
conservative audience to express reliability
and knowledge, for further applications it
was playfully extended by a randomly
generated texture, never ending
combination of software-based patterns.

Microscopic images of analysis results
represent high aesthetic value. These had
been consciously built in into the visual
identity to further strengthen it.